Recognized as a Guru and International Expert in the field of Total Quality and Excellence Management. Professor Zairi has influenced Quality Management Thinking for over 35 years. He was one of the pioneers of the Benchmarking concept, has published 5 books in this field including the first case study book on benchmarking applications in the World. He is the founder of the Benchmarking International Journal which is now in its 27th volume and the founder of Business Process Management Journal nowin its 26th year. He was appointed as the first Professor in Best Practice Management globally. He is the only Academician who has written extensively about the role of Quality in all the 4 Industrial Revolutions. His focus was on quality in the digital era, and was one of the originators of the concept of Quality 4.0. His most recent books (7 of them) are all related to Quality 4.0 thinking. His prolific scientific publishing efforts has earned him the second highest Google Citation Index (H-Index) in the field of Quality in the World.