The European Centre for Total Quality Management, the oldest and most respected centre of its kind in Europe and one of the most successful in the world has moved forward and rebranded as The European Centre for Best Practice Management under the continuing leadership of Professor Mohamed Zairi.

ECBPM pioneers ideas and develops solutions to problems faced by industry at large. It was created with the primary purpose of serving the business community through applied research and the development of executive managers through knowledge dissemination and the facilitation of learning through problem solving. It blends top-quality academic expertise in TQM, Best Practice Management, Performance Management and related topics with applied know-how, and so spans the gap that too often exists between academia and industry. Its staff features prominently at conferences and symposia around the world believing that the understanding of management concepts is a generic process and only the application of the various principles has to be customised.